Public relation professionals communicate and promote through various types of media.
Public relations professionals communicate a company or organization's mission, promote its products and respond to negative media reports. A good public relations professional is confident, well-informed and trustworthy both in writing and verbal communication. Public relations professionals work in most industries, and combining a career in this field with expertise in the area of nutrition offers many career opportunities.
Corporate Food Companies
Food corporations hire public relations firms to handle promotions and to help the company attain sales and marketing goals. A public relations agency that promotes Kraft Foods, Hunter Public Relations, describes their role as helping the company stand out among competitors, launching new products and "reigniting" older brands.
Weight Loss Programs
Weight Loss programs such as Nutrisystem and Jenny Craig depend upon public relation experts to achieve good coverage in the media and enhance public perception of these products. These public relations professionals keep abreast of recent nutritional research findings as they relate to a healthy diet and weight loss. They report success stories and must act swiftly to counterbalance negative media reports or misinformation. These professionals also promote their clients' products through print, television and Internet advertising campaigns.
United State Department of Agriculture
The USDA maintains an Office of Communication that employs public relations professionals. According to the USDA web site, this office coordinates the flow of information from USDA program agencies. These professionals also review the agency's publications and media presentations and update information that is released to news media. The Office of Communications also maintains the USDA web site.
Farm and Agriculture Organizations
National, state and local agriculture and farm bureaus and organizations hire public relation experts to inform the public about agricultural products, boost sales and respond to misinformation or negative media reports. Public relations professionals will also promote the industry through news and media outlets, print advertisements and websites. Examples of these agricultural organizations include the National Dairy Council, the U.S. Poultry and Egg Association, the Maine Organic Farmers and Gardeners Association and the U.S. Trout Farmers Association.
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