Candy stores
serve a wide and diverse market.
Candy stores are time-honored businesses that appeal to a wide range of target customers, from small children to nostalgic adults. Candy's generally non-perishable nature makes it one of the few food items that can truly thrive in an online marketplace. Starting an online candy store can be a rewarding way to follow your passion for confections while providing an outlet for your entrepreneurial spirit.
Instructions
1. Complete the business registration process in your state. Choose a name that conforms to the guidelines of your specific state; follow the link at the end of this article to find a complete listing of registration requirements. Take advantage of your state's specific method of checking your desired name against a database of existing businesses before you submit your official registration documents.
2. Apply for an Employer Identification Number with the IRS if you plan to hire employees. You will need an EIN for all tax correspondence with the IRS in the future. Follow the link at the end of this article to find the IRS's online EIN application.
3. Establish relationships with suppliers, and stock your initial inventory. Decide whether you wish to pay rent on a warehouse for your products, or whether your confectionary inventory can easily be stored at your home office. Due to the size of inventory items, smaller candy stores can often eliminate warehousing expenses by making room at the office.
4. Build a relationship with a distribution company. Find a distribution specialist who frequently partners with local small businesses to ship products around the world. Using a service such as UPS's small business service can help you to save time and money on shipping over the long term.
5. Obtain a merchant account for credit card processing. Merchant accounts are necessary to process credit cards in any way, including over the internet. Choose an account services provider that matches your price range and needs in terms of additional features and customer service.
6. Build a website to showcase and sell your candy. Consider contracting with a web developer to build a website that is completely unique to your company and includes all of the features that you desire.
Use a brick-and-mortar candy store mentality when designing your website. Candy stores are generally vibrant, colorful and packed to the rafters with all sorts of eye-catching treats; make your website convey this childhood fantasy feel rather than making it look more streamlined and professional.
7. Market your services online and through traditional media. Run promotions for first-time buyers, and include small product samples with each order to encourage people to try new things. Institute a loyalty program to encourage repeat purchases. Swap banners and advertisements with complementary businesses such as online toy stores and flower shops.
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