Starting a business from your home can be an exciting change of pace, with no more long commutes, strict lunch breaks and crowded offices. While many established businesses already have a customer base, you must entice the interest of new customers in order to be lucrative and competitive in your field. The better the service you offer, the more your business will be discussed and recommended. Therefore, it's important to have high standards of customer service and satisfaction. Beyond that, it's essential that you target the correct markets to find new customers.
Instructions
1. Write a list of ten places in your community where someone who would desire your services may spend time. A company offering party planning could focus on businesses and college campuses, for example. You should target the marketing that you do to the places on your list, so that you receive the best consumer response possible.
2. Find events that serve people who you want as clients. Attend these events with business cards. Talk to as many people as you can. Offer them a business card at the conclusion of your conversation. You should have a website listed on the card so that they can find out more about your business after the event is over.
3. Create simple flyers that will appeal to your intended client base. If you're offering a daycare service, for example, use a graphic of children's building blocks to spell out the name of your business. Offer essential information, like your location, phone number and services. Distribute the flyers in places where potential clients will see them. A babysitting service may put them in a toy store or at a community center, for example.
4. Ask your friends and family to network for you. They may know people who could use a service like the one that you're offering. Ask them to recommend your business on their social networking pages. Create a networking page that they can link to. This is possible on any of the major social networking websites.
5. Put an advertisement in local newspapers and advertise on a television channel that serves your area, if it's in your buget. A home-based business should start gaining customers locally before expanding. Targeting your advertisements to the local vicinity can help you reach the right people.
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