Alligator meat is an up-and-coming meat that is being touted for its tastiness and health benefits. If you're starting an alligator farm or meat business, it's essential that you market this relatively new meat in a correct way. Follow these steps to get a successful marketing plan started for your alligator meat product.
Instructions
1. Brand your meat. Giving your meat a brand that exudes healthiness and quality is imperative. Have a designer make a logo and think up a slogan that encapsulates the quality and taste of the alligator meat you provide. Use your identity design as an opening step for marketing the meat.
2. Build a website. A website is a great way to introduce potential customers and the general public to your product. Use high quality design and lots of photos of well-cooked and savory-looking meat to attract people to your product. Offer a newsletter and email list to alert customers about deals so you can stay in touch.
3. Start a local ad campaign. Many people will be excited just by the prospect of eating a new meat. If you can convince them that your meat is the healthiest and tastiest for miles around, chances are you will have devoted customers. Use giveaways and contests to entice customers to approach you.
4. Make a deal with local high-end restaurants. It's important for you to hook the upscale crowd to your product. Nothing makes a meat product successful like getting the connoisseurs and food mavens turned on to it. Talk with local chefs and restaurateurs about giving them special deals in exchange for some free publicity.
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