Starting a green online business is friendly to the environment and a smart business move. According to Business.gov, "Over the last decade, organic sales have increased by an average of 20 percent, and this rate is expected to remain steady over the next 20 years." Not only are green businesses increasingly popular, but following green practices can save your business money by reducing waste and increasing efficiency. Whatever your interest, there is probably an applicable niche in the green market.
Instructions
1. Find a niche for your green online business. Americans create a lot of waste, and you can find a way to recycle, reduce waste or eliminate environmental toxins in every corner of the market. If you love coffee, you could start a coffee ground recycling business. If you are into cars, you can try offering non-toxic substitutes for commonly used car products, or you could start a business recycling used motor oil. If you love fashion, consider making or distributing green fabrics or cosmetics. Consider your interests, and make a list of green ideas. Choose the idea you think would be the most fun, as that passion will help you stand out in the green online marketplace.
2. Learn about online marketing. The Internet is great for business because it gives you access to a much wider market, but if you do not understand online marketing, no one will ever find your business. Consider running a blog or web journal based on environmental issues. According to Inc.com, Google search results are heavily influenced by blogs, particularly blogs linked to websites. Update your blog with regular posts about environmental issues, as frequent updating is a factor in Google search engine algorithms. Make sure readers know about your green online business, but don't hype the business. Let informative environmental posts do that for you.
3. Consider green business certification. According to Business.gov, you can have certifying companies screen your products to make sure the products meet their standards. Once your products are certified, you can add the certifications to your product labels and website pages. Aside from your products, make sure you also run your business in an ecologically friendly manner. Follow green energy conservation standards, and purchase office supplies and equipment from green suppliers. Make sure to mention this detail in your site promotions.
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